RealPower
Tue 28 October 2008, 06:55 pm GMT +0200
The first-ever book to show businesses step
by step how to capitalize on advertising programs offered by Google, the
world's #1 search engine, with more than 200 million search queries per day
[*]by step how to capitalize on advertising programs offered by Google, the
world's #1 search engine, with more than 200 million search queries per day
Written by a veteran For Dummies author
working in cooperation with Google, which will help support the book
[*]working in cooperation with Google, which will help support the book
From selecting the right keywords to
crafting the right message, the book explains how to boost site traffic
using AdWords, Google's hugely successful sponsored-link advertising
program, which now has more than 150,000 advertisers
[*]crafting the right message, the book explains how to boost site traffic
using AdWords, Google's hugely successful sponsored-link advertising
program, which now has more than 150,000 advertisers
Also details how to make money with AdSense,
a Google program that funnels relevant AdWords ads to other sites-and pays
those sites whenever someone clicks on them
[/list]a Google program that funnels relevant AdWords ads to other sites-and pays
those sites whenever someone clicks on them